Oslo-headquartered Norselab looks for startups transforming resource-intensive industries like food, transport, and construction, said Maria de Perlinghi, a partner at the Norwegian impact investment firm.
“We believe that the next frontier or the code that we have to crack now is in the major global industries, where we know that there are huge challenges,” she said.
“We’re not at all shy of going into those industries and supporting companies that contribute to transforming those industries.”
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“The first principle that we always look for is what we call product-driven impact. So we will not focus so much on how a company is run or the operations of a company, which would be more typical for the ESG approach - we will really look at the core products of the company, the way the company makes money, and whether that can contribute to one of the Sustainable Development Goals," de Perlinghi said.
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