Industries have too often left the control over the end of the product lifecycle to individuals at a time when it could open many opportunities for the reuse of materials, said Joe Macleod, founder of andend, the world’s first customer-ending business.
“There’s a massive gap at the end of the consumer lifecycle that holds circularity,” Macleod said.
Learn more about:
Joe Macleod is the author of:
Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t
Endineering: Designing consumption lifecycles that end as well as they begin
In the NatureBacked podcast of Single.Earth, we talk with our guests about their vision of the new green economy.
Advertisers in this episode: