Teaming up with other investors to push for a change towards greener and healthier products from global firms is gaining traction, and industry behemoths like Unilever and Nestle are listening, said Alejandro Jimenez, head of investments at Estonian green investment platform Grünfin.
“Part of our goal is to make you feel you have the power; this is democratized. You have accessibility, and your money is doing something good and helping make this change. So more of these coalitions are indeed popping up," Jimenez said.
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“In the New World, activism needs to think about a lot more broadly than just shareholders and think about consumers, employees, the supply chain, what governments are saying, and all that kind of stuff,” Jimenez said.
In the NatureBacked podcast of Single.Earth, we talk with investors and entrepreneurs about their vision of the new green world.
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