Diamonds Are For Everyone: Changing Diamond Industry with Adamas One's Jay Grdina

Adamas One, one of the pioneers in the lab-grown diamond business, is expanding production and pushing not-mined diamonds in new sectors, said founder and CEO Jay Grdina.

"Three goals and tasks: factory running at full production, complete the build-out of our new factory; semiconductors technology sector - really going to charge and take the lead on that; as well as get our jewellery line out there and launch stuff," Grdina said.

The company owns the original 32 manufacturing patents for lab-grown diamonds, a sector which has taken a massive chunk of the North American diamond market over the last few years, and which is set to be increasingly important for the global semiconductor industry.

The diamond mining industry is known for environmental and social problems. In some countries proceeds from diamond sales have been used to finance wars, creating a 'blood diamond' name. One of the latest environmental (and social) disasters occurred in the diamond mining town of Jagersfontein in South Africa last fall.

"People that traditionally might not have gone and bought a mined diamond, whether it's eco reasons or social reasons, or other reasons. We give them an alternative, where they can avoid those atrocities or mindset issues that they have, and come over and buy an environmentally conscientious diamond," Grdina said.

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